Course Overview Unit 1: Introduction to Mobile App Analytics Lesson 1: Welcome to the course Lesson 2: Marketing and analysis tools Lesson 3: App revenue models Lesson 4: Starting with a measurement plan Lesson 5: Tools to set up tracking Unit 2: Attracting New Users Lesson 1: Acquisition channels Lesson 2: Acquisition reports Lesson 3: High-value users Lesson 4: Segmentation and user attributes Unit 3: Measuring behavior Lesson 1: Behavior reports overview Lesson 2: Screen tracking Lesson 3: Event tracking Lesson 4: Custom dimensions and metrics tracking Lesson 5: Enhanced Ecommerce tracking Unit 4: Increasing revenue Lesson 1: Identifying roadblocks to revenue Lesson 2: Re-engaging existing users Lesson 3: Remarketing to new and existing users Lesson 4: Course Summary