Content syndication is where you allow another site to publish your content. There are some huge sites in the game of content syndication including Business2Community, SteamFeed, Social Media Today, Forbes, Business InsiderInc and a lot more actively publish syndicated content.
Content syndication can be a great way to get some solid spikes in traffic. You will need to pick your best content and pitch sites on republishing your posts. But, there are drawbacks…
You would think that Google would rank the original blog post before any syndicated versions. In a lot of cases – that doesn’t happen. The thinking behind this is that Google ranks the site where people prefer to read the post. So, there is potential that you could lose out on some search engine traffic.
If your blog is new then you may want to hold off using syndication until your blog is more established.
For a guide to content syndication check out these posts:
Syndicating your Content by Quicksprout
Syndicating Content Whiteboard Friday by Moz
The Ultimate Blueprint for Guest Blogging and Syndication by Buffer
500 Places to Syndicate your Content by BuzzBlogger
There are a few publishing platforms popping up that allow you to “Self Syndicate” your posts onto a different platform. The biggest platforms at the moment are Medium and LinkedIn and Examiner. These platforms are more like blogging except your blog posts can gain additional distribution through the respective network of the site.