Outreach means manually emailing, tweeting and even calling people to tell them about your content. Yes, yes, I know this sounds like hard work and truthfully it is, but sometimes you have to do things that don’t scale to get the ball rolling.
To start with outreach, you first need to create a list of bloggers you want to target. There are a few considerations here. First, they should be relevant to your niche. Don’t contact bloggers who blog in a completely different area to you. Secondly, as always, you content must be awesome!
Another tip here is to look for “up and comer” bloggers as they may be easier to contact and get less requests than really popular bloggers.
Tools to Find Influencers
How to Contact Them
Email – Preferred Method
Tools to Manage Outreach
Buzz Stream – Specifically designed for blog outreach.
Trello is a great free organizational tool to help you track activities.
CRM (Customer Relationship Management) tool will work if you already use one.
Email Templates for Outreach
Outreach Letters for Link Building [Real Examples]
Blogger Outreach Email Template
How To Write A Blogger Outreach Email
How To Create a Killer Outreach Email With 4 Quick Steps and 3 Simple Tips
10 Hand Curated Blogger Outreach Examples to Inspire Your Next Campaign
More info on Outreach:
Blogger outreach is a big topic. If you want more information on blogger outreach check out the below guides:
Advanced Guide to Content Promotion
How to Develop a Solid Blog Outreach Strategy
My Favorite Way to Get Links and Social Shares – Whiteboard Friday
5 Tips for Developing Better Blogger Outreach