Content marketing is not as easy as it sounds. It takes a significant amount of elbow grease to create valuable content and even more to promote it! The promotion part is something that many companies tend to miss when looking at a content marketing strategy. A general rule of thumb is you should spend 30% of your time creating content and 70% promoting it. That’s why I created this checklist you can use to promote the content you work so hard to create.
I’m writing this checklist for two purposes. Firstly, because I am interested in content promotion for my own company Process Street. Content marketing is something I’ve been experimenting with and seeing some great results with so far; writing this post is forcing me to research and learn more about content distribution. Secondly, because I want to make a template for this in Process Street so I can begin hand it off to my team. I am working towards a streamlined content marketing machine.
Eventually I want to have a ghostwriter, a blogger, a designer and a team of promoters. I will still be creating the core content, but I won’t have to polish or distribute any of it. I’m confident this checklist will help my business, and I hope it’s useful for yours too.
Note, if you’re launching a website, check out our Website Launch Checklist. There is a little overlap but it’s targeted to a new website launch vs a piece of content on an existing site.